There are plenty of things to celebrate about being American, but being possessed by a blind mania for working yourself into the ground, buying more stuff and mocking people in other countries just isn’t one of them.
So we wish we could say that Cadillac’s commercial for its 2014 ELR (suggested retail price: $75,000), which debuted during the Olympics, was a joke. But no, it seems to be dead serious — a completely shameless celebration of our work-hard-buy-more culture, with a blanket dismissal of “other countries” and their laziness tossed in for good measure.
This is a week or so old, but Rush was playing it up today.
Me, I don’t know why the Puff Hostess has her knickers in such a twist: our president completely agrees with her.
Cadillacs have long been a quintessentially American symbol of wealth and status. But as this commercial proves, no amount of wealth or status is a guarantee of good taste. Now, the luxury car company is selling a vision of the American Dream at its worst: Work yourself into the ground, take as little time off as possible, and buy expensive sh*t (specifically, a 2014 Cadillac ELR).
What, exactly, is tasteless about the ad? His pool? His mansion? His sharp suit? His cute kids or hot wife?
Maybe they’re offended that it’s for an electric, i.e. coal-powered, car. But they needn’t worry. Have you looked at the sales figures of the Volt and the Leaf? Cadillac is making this car because the law requires it to. This makes me want to buy a Caddy, but a big, gas-guzzling Escalade.
As one YouTube commenter wrote, “I’d take more vacation any day over a Cadillac.” Amen to that.
That attitude is why you have neither.