Genuine Daft
Michelle has more on Miller’s sponsorship of SF’s Folsom Street Fair, including some all-time great rationalizing:
“We regret that our failure to adhere with our own policy led to an inappropriate use of our trademark and apologize to anyone who was offended as a result, particularly members of the Christian community who have contacted us to express their concern,” a company spokesman, Julian Green, said in a written statement yesterday. “We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again.”
…
“It is important to understand that the Folsom Street Fair does not target the general public in its communications,” Miller’s Mr. Green said. “The fair itself and the organization’s Web site are only intended for the adult alternative lifestyle community.”
Very true. If Miller wants to be the beer of butt plugs, plunge ahead.
I just thought nothing would ever make Budweiser taste good. I’m sticking with my hometown Sam Adams—brewer, patriot: works for me.